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A good online casino affiliate program can mean the difference between the failure and the success of an online casino. If you are new to the online casino affiliate programs, then you have to create a system to choose the right program for your needs.
This is crucial to ensure that you actually get returns for the efforts you put in. You have to put the casino and its affiliate program under the microscope.
Followed are some tips to help you create that system and become a successful affiliate marketer for an online casino. This is a no brainer.
To give away a respectable commission to its affiliate marketer, it is important that a casino is doing well. Do your own research to find out if an online casino is doing well.
A good place to find this information can be the projected profits of the online casino and how it has been performing over the past year or two.
If the online casino has been going strong for a while, then it will do well in the near future too. Another good metric to gauge an online casino would be its credibility.
While this may not have an immediate effect on the profits, it is important to find a credible casino. Marketing a fraudulent business will impact your reputation as an affiliate marketer.
So, you have to be doubly sure that you are endorsing a credible business and not a scam. The more reputed an online casino is, the better will be the benefits and the harder it will be to get into its affiliate program.
Go through the affiliate program and find out the mode of payment the online casino offers. Depending on your personal preference, you can either choose an affiliate program that offers a revenue-sharing model, the one that pays out a fixed commission, or a hybrid program that incorporates both commission models.
There is no dearth of online casino affiliate programs in the market. However, before signing up to any one of them make sure that you find out how the program is structured.
There are many multi-brand affiliate programs out there. What they essentially do is put the players you bring in and all of their earnings from different platforms into one bundle.
This can negatively affect your earnings because the profit you could have made from one casino might be nullified by another. Go for an affiliate program which comes without a bundling policy.
To stay away from them, you will have to first understand what negative carryover is. But, if the player wins big, your affiliate account can go into a negative balance.
There are affiliate programs that carry forward the negative balance to the following month till the account balance reaches zero. While looking into an affiliate program, make it a point to enquire about the sub-affiliate incentives that they offer.
Their affiliate program operates on a revenue share basis, and you can also get paid for signing up sub-affiliates.
URL: Betsson affiliate program. BitStarz has earned a reputation for not only providing an enjoyable casino experience but a safe one too.
You can then factor in that they get tons of positive reviews from players, based on that and their top notch customer service and live chat support.
BitStarz is a mobile-friendly casino that offers slots, live games and you can pay for many of these games with cryptocurrencies, but not all of them.
URL: BitStarz affiliate program. Along with all the usual slots and other casino games, Bet offers roulette, blackjack, and baccarat via a video stream with a real dealer.
In addition to this Bet also operate a negative carryover on affiliate accounts, so bear that in mind when signing up. URL: Bet affiliate program.
Players get to enjoy all the usual games such as slots, poker, video poker and table games such as roulette. URL: Ace Revenue affiliate program. They also offer a wide selection of games from third parties like Microgaming, Bally Barcrest, Elk Studios, etc.
The Affiliate Application will form an integral part of the Affiliate Agreement. We will, at our sole discretion, determine whether or not to accept an Affiliate Application and our decision is final and not subject to any right of appeal.
We will notify you by email as to whether or not your Affiliate Application has been successful. You will provide any documentation required by Company to verify the Affiliate Application and to verify the Affiliate Account information at any time during the term of the Affiliate Agreement.
This documentation may include but is not limited to: bank statements, individual or corporate identity papers and proof of address.
It is your sole obligation to ensure that any information you provide us with when registering with the Affiliate Program is correct and that such information is kept up-to-date at all times.
It is your sole obligation and responsibility to ensure that login details for your Affiliate Account are kept confidential and secure at all times.
Any unauthorised use of your Affiliate Account resulting from your failure to adequately guard your login information shall be your sole responsibility, and you remain solely responsible and liable for all such activity occurring under your Affiliate Account user ID and password whether such activity was undertaken by you or not.
It is your obligation to inform us immediately if you suspect illegal or unauthorised use of your Affiliate Account. The Affiliate Program is intended for your direct participation.
Opening an Affiliate Account for a third party, brokering or transfering an Affiliate Account is not accepted. Affiliates wishing to transfer an account to another beneficial owner must contact us and request permission.
Besides, you shall not open more than one Affiliate Account without our prior written consent. This is the only method by which you may advertise on our behalf.
You will be solely responsible for the development, operation and maintenance of the Affiliate Website and for all materials that appear on the Affiliate Website.
You shall at all times ensure that the Affiliate Website is compliant with all applicable laws, including General Data Protection Regulation GDPR , and functions as a professional website.
You will not present the Affiliate Website in such a way so that it may cause confusion with the Operator Websites, or so that it may give the impression that it is owned or operated by Company.
The Affiliate Website will not contain any defamatory, libellous, discriminatory or otherwise unsuitable content including, but not limited to, violent, obscene, derogatory or pornographic materials or content which would be unlawful in target country.
You will not generate traffic to Operator Websites by registering as a New Customer whether directly or indirectly for example by using associates, family members or other third parties.
Such behaviour shall be deemed as fraud. You will also not attempt to benefit from traffic not generated in good faith. If you have any reasonable suspicion that any New Customer referred by you is in any way associated to bonus abuse, money laundering, fraud, or other abuse of remote gaming websites, you will immediately notify us of this.
You hereby recognise that any New Customer found to be a bonus abuser, money launderer or fraudster or who assists in any form of affiliate fraud whether notified by you or later discovered by us does not count as a valid New Customer under the Affiliate Agreement, and thereby no Commission shall be payable in relation to such New Customers.
You will not use any Affiliate Links or otherwise place any digital advertisements whatsoever featuring our Intellectual Property on any unsuitable websites whether owned by a third party or otherwise.
Next, keep in mind that as an affiliate, there are other rules you must adhere to as well. The UK Gambling Commission takes a keen interest in the marketing and advertising activities of casino brands and affiliates should be aware of these rules.
For example, the UKGC demands that marketing should not be appealing to anyone underage, to prevent them from being encouraged to gamble illegally.
Casinos must follow these rules and so should affiliates. At the end of the day, affiliates play an important role in getting the word out there about casino brands.
As an affiliate, it is crucial that you believe in the brands you are working with and that you, as a participant in the online casino industry, do your part to ensure that any gambling activities you promote are safe, fair and secure.
What is a casino affiliate and how to become one A casino affiliate works in partnership with an online casino and essentially exists to advertise online casinos.
How do they work? Most casino affiliate programs come with standard industry clauses and terms and understanding these certainly helps paint a clearer picture.
The following are some of the terms you are likely to encounter with respect to affiliate networks. In the case of iGaming, the most common format is the number of players that were directed to a particular casino from the referring affiliate.
The numbers are calculated at the end of the month, and a payment issued. The majority of casinos will deduct these winnings from the commission that is owed to you — this is what is called a Negative Carryover.
Thanks to the recent GDPR updates, we are now all familiar with the idea of computer cookies, and the fact that they have nothing to do with the nicer cookies we snack on.
How can cookies affect a casino affiliate program? Sadly, cookies do not come with an unlimited lifespan. Most are set to an expiry limit of 30 days, which basically means that if you send a player to an affiliate website and — for example — they make a first deposit within 30 days, you will receive a commission for the referral.
What happens when the deposit happens after 30 days? If that were the case, the situation would be very unfair. The cookie lifespan can be changed to a custom number by the Affiliate Manager.
This is another term that you will commonly encounter as part of casino affiliate programs. This means that, when the same customer returns to that website, the linked affiliate once again gets the credit and earns a commission.
This is true even when the customer goes to the website directly. This system works because a customer can only be linked to one affiliate.
How is the affiliate revenue calculated? This depends on the specific agreement, but the standard method is via a commission system.
There are several ways in which this commission may be calculated. This tends to be the model most favoured by affiliates, because it translates into long-term income.
From the point of view of the operators, it also works well as affiliates have all the motivation to attract quality players who will generate constant revenue for the casino.
Percentages vary, of course, and most operators will negotiate individually with the affiliates. The longer the working relationship and the more trusted the affiliate, the higher the commission tends to be, and when an affiliate is really good at what they do the perks such as no negative carryover kick in.
Cost per action — When an affiliate program is based on this model, this means that the operator is offering a fixed rate for every player.Prime Partners Casino online affiliate network, join our gambling affiliate programs. Fortune Affiliates is an online casino, casual games, poker and bingo affiliate programme that provides world-class brands for our partners to promote. In a world and an industry where trust, reliability, and true partnerships are difficult to come by, Fortune Affiliates has proved over the last decade to be a credible and established operator. Casino Affiliate Programs Guide. Partner with these top online casinos and earn money with your website. Golden Star Casino Affiliate Program Golden Star Casino was established in and is run by a team of seasoned casino players and others involved in the industry. Players can participate in the usual games of chance, including virtual slots with something for everyone. But you can also play table games, or go for the live game experience. What is a casino affiliate program? A casino affiliate program essentially allows you to earn a commission for generating new customers. It’s a bit like when a real estate agent provides a finder fee to someone who sends them a buyer. The more people you send to the site you’re affiliated with the more money you earn.
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